Following a phase of data capture, GenNorth interrogate all of the primary and secondary information to establish a clear view of how the business is operating and how the environment impacts on the day to day delivery of services. This rich set of current data is analysed to help define persona’s, interconnection and activities within the business, allowing us to identify gaps, sensitivities and the opportunities which exist to improve performance and engagement through the built environment. The quantitative data allows us to assess spatial capacity and requirements to support decisions relating to rationalisation, relocation and space budgets, whilst the qualitative data provides us with a unique insight into how people work, connect and engage as well as strategic sensitivities and hidden norms.